As traditional marketing strategies change and evolve, so do B2B mobile marketing strategies. If you want to be successful, you have to find new ways to attract B2B buyers using the most effective tactics for the times.
Here are eight ways to use B2B mobile marketing strategies to attract buyers.
Text Your Audience
Almost half of all B2B marketers are millennials whoare 18-34. Therefore, you have to develop mobile marketing strategies, such as text message marketing if you want to get their attention.
Considering the following stats:
Text messages are opened 98% of the time.
90% of text messages are read within 3 minutes.
If you want to attract and nurture B2B buyers, then it is imperative that you adopt a strategy that includes mass SMS marketing.
Concentrate on Branded Searches
B2B searchers are typically already involved in the buying process and well on their way to making a purchase once they’ve found the right company. And most B2B searchers will perform quite a few searches before engaging on your brand’s site. Therefore, it’s extremely important to focus on building your brand, if you want to attract B2B buyers via mobile.
Encourage Video Engagement
You should strive to encourage user engagement by implementing video and other visually based content.
Video on Facebook is hot right now. Using Facebook’s ad platform you can get your videos viewed for pennies.
Here are some Facebook stats to consider:
1.57 billion mobile monthly active users.
75% of Facebook video views take place on a mobile device.
60.3% of all social sharing on Facebook is through mobile.
Combine that with Facebook’s social outreach and audience targeting system and you’ve got a great opportunity to produce a viral video.
Everything Should Be Mobile Responsive
Everything you put out should be mobile responsive; otherwise, your visitors won’t stick around.
Your campaign emails
Your social shares and post
Your SMS messages
With 1.2 billion people accessing the web from mobile devices, you don’t want to alienate this b2b audience.
Make Sure Your Content is Shareable
Everyone has a boss or someone they have to report to. Therefore, it’s imperative that your content is shareable so your information can be easily passed on to the next higher-up decision maker and beyond.
Each piece of content needs to include the following ingredients:
It must be relatable
It must be refutable
It must be relevant
These are the types of content that pulls an emotion out of the reader.
You Must Have an App for That
There is an app for just about anything these days and if you don’t have a company app, you are probably losing business. Apps make it much easier for B2B marketers to access your information and get to what they need more quickly.
You’ve got to be different than the other guys if you want to attract attention. What is your unique selling proposition (USP)? If you don’t have one, you’re in trouble. You need to research your industry to determine what is working, then find a way to put your own unique spin on it.
Quality Link Building Matters
When link building you need to focus on obtaining high quality links and resist the urge to grab low quality or unrelated links in the hopes that Google won’t notice.
Additionally, you have to remember you are marketing to B2B decision makers who are probably also aware of how link building works. And if you want to come across as an authority in your industry, you’ve got to use high quality, authority links, if you want to be seen as an authority yourself.
Joel Lee is the SEO marketing specialist at Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases.